L
ADING

Create Your Business Brand as Your SMS Sender ID

Beep Beep Beep…

Your mobile vibrates and you see that you simply have received a Bulk SMS in your inbox saying

MD-VALUEO: Your account no. xxxx179 has been credited with 10,000 credits.



Ever puzzled what role will ‘MD-VALUEO’ play here? in fact, it’s the chosen Sender ID however what precisely it will and represent?



Sender ID is employed to spot who the sender of the BulkSMS is. It essentially represents your brand/company name identifying it from 1,000,000 others. So yes, this sender ID plays a huge role process your whole to your customers.


In straightforward words, Sender ID is that the name or variety that seems on the mobile because of the sender of AN SMS. In India, Sender ID is restricted to six alphabetic characters for Transactional and an operator-fixed 6 numeric characters for Promotional SMS.


In different countries, it will be numeric like your mobile variety or character set like the number/name of your company.

Although, this feature is only obtainable in supported countries!

Among these supported countries, some solely support causation transactional messages and need sender ID pre-registration, that means that you simply will solely use the alpha sender you pre-register.


The supply Addresses should abide by the subsequent criteria:
For India, Sender ID with six alpha characters are accepted for transactional messages
International SMS will have alphanumerical sender-ID (maximum fourteen characters)
Must not contain blank areas
Must not contain accented characters
Must not contain punctuated/special characters, like * $ < , > ? ! nothing [ ] | \
Must not contain Greek characters
Must not simply be a reputation of a personal
Source Addresses are case sensitive




BULK SMS India, we sometimes transmit our own name or gateway variety because of the Sender Identification for each of the messages that the users send. Users will change this to possess their own Brand/Company Name with none approval and extra price.


‘ValueOne’ represents your whole, however, what will the prefix ‘AM’ represent

The prefixes AM, VM, BW etc. are displayed as a result of SMS are sent in large numbers via bulk SMS.

SMS suppliers follow rules framed by telecom regulatory authority of India (TRAI) and consistent with TRAI rules,
The first character displays the telecommunication Operator name
The second character displays the circle of the telecommunication Operator

So here ‘A’ represents ‘Airtel’ and ‘M’ represents metropolis.



Dynamic Alpha – you’ll set any Sender ID you prefer up to six characters as long because it solely uses letters

Dynamic Numeric – you’ll set any Sender ID you prefer up to fifteen digits as long because it solely uses numbers

Random Numeric – A random variety to go with native rules (usually taken from a pool of numbers we’ve got access to from the relevant destination market)

Fixed Sender ID – this is often wherever the native markets need to line a set Sender ID, typically numeric, typically alpha, so as that messages square measure allowable to be delivered.

Different countries & operators have totally different normal.

  • Share:

Leave a Reply

Your email address will not be published. Required fields are marked *