Over the past years, technology has not only benefited businesses and organizations but also has brought the world closer. A US-based company is easily able to expand its business into newer customer markets in any city across the world all with the help of digital technology. In order to expand their business, companies need to fully understand their target audience and how to convert them into loyal customers. This can be achieved through a number of marketing techniques, from email marketing to advertisements.
Since businesses are always looking to expand in order to succeed, one such cost-effective and time-efficient strategy that they can adopt is bulk SMS. It is an effective communication and advertisement tool that has proven to be quite successful in the marketing industry. It can be used by start-ups, and small, mid and large entities as a multi-channel strategy to target audiences. Apart from being easy to send, they are also flexible. There are many bulk SMS Service providers in India to choose from that act as a direct marketing channel.
A direct marketing channel is a situation in which the producer sells a product directly to the consumer without the help of intermediaries. In the same way, a bulk SMS provider has to convey the promotional or transactional message to the customers directly. Sending SMS through bulk SMS companies provides you with a number of possibilities according to the need of the business.
For E.g., a garment store can send a promotional message for the opening of a new branch in the same city or a garage can send their customers updates about their services. This will ensure that they are attracting new customers and are able to build a loyal customer base.
Here are a few ways to reach your target audience through these Bulk SMS
Hi Jim, we are proud to announce that we have opened a new bookstore near you. First 50 customers will receive best deals on their purchase. Hurry up.
Through this, customers will not only be kept in the loop about the recent developments but also they will be able to enjoy special discounts. You can also allow them an incentive; from referrals to giveaways.
Receive discounts on lunch specials this Diwali. Text “LUNCH” to 8989xx and get a 3% discount on your next order!
The festive season is the time when people love to spend money and for the right reasons. During festivals, bulk SMS companies can help increase sales by up to 150%. Many brands and services use these offers to entice their existing customers and increasing the customer audience by targeting them.
Karan’s Clothing Store is having a 40% discount on all apparels and accessories. Visit at the earliest to avail the offer.
The easiest way to grab the attention of the audience is through sales. This allows the customers to view more of your merchandise and in turn increases the chances of them making a purchase because many people see discounts as a motivation to spend lesser money than the actual price.
Be the first to learn about discounts and offers at Atlas Salon! Click here to subscribe: salon.com/coupons-deals. A subscription is a request that is sent by a subscriber to their customer which will enable them to receive messages from a relevant topic. When you send a subscription message to any customer, ensure that you also give them the option of unsubscribing to your services whenever they wish to. It will build a relationship with the recipient.
Vote for your favorite contestant now! Text “First Name <code>” to 888-989. By conducting an SMS poll, companies and businesses can learn about the opinion of their customers, clients and target audience in order to improve their services. It helps build up publicity and increases customer interaction.