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What is email marketing, and wherever did it begin?

The first email, sent by Ray Tomlinson in 1971 or 1978 looking on your supply, marked the start of the trendy communication era. The message was nothing special, a series of numbers and letters that looked a lot of sort of a positive identification than a message, but its significance was profound. The email Marketing was sent from one pc to a different, traveling through a network of machines not unlike the internet we all know these days. Tomlinson conjointly introduced the “@” image in email addresses to the planet. Gary Thuerk, a marketing Manager at Digital equipment crop, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only many hundred folks on the list, however that was enough for Thuerk to claim the mantle, “Father of Spam.”

Today, we’re inundated with email marketing, and yes, a number of it still feels spams, but there’s no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing. Email marketing helps you connect along with your audience to market your complete and increase sales. You can do plenty of things with emails, like sell merchandise, share some news, or tell a story. With ValueOne Bulk Email Panel, it’s easy to find the right templates for any message—whether you’re welcoming new subscribers, notifying customers of a sale, or wishing someone a happy birthday.


Does email marketing work?

When you need to speak one thing regarding your complete or sell your stuff, email marketing is one in all the foremost cost-efficient ways in which to try to  therefore.In fact, a 2015 study by the DMA found that for every 1rs spent, email has an average 38rs return on investment (ROI). When shoppers are able to obtain one thing, they typically look for emails from their favorite stores. Still, people receive a lot of and a lot of email all the time, and it are often difficult to stand get into full inboxes. That’s why ValueOne gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails

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How do I get an email list?

You’ll see the best ROI once you build and maintain an engaged subscriber list, made of people  who need to receive your messages (and who opted in on purpose. Although building a clean list can take more work at the outset of your email marketing strategy, Mail chimp lists have built-in tools to help you along the way. There are millions of ways in which to seek out folks who’ll forestall to obtaining your emails, however we’ve rounded up many that job best.

I’m prepared for email marketing, but which platform should I use?

Whether you’re beginning your 1st email campaign or you’re a seasoned email professional, Mailchimp has the tools and support you wish. With a large array of options that do everything from automating to following to optimizing your emails, we’ve got you covered from start to finish.


Email Marketing Field Guide

Email promoting is one in all the foremost cost-efficient ways in which to market your business, whether or notyour goal is to make your complete or sell a lot of stuff. Our guide provides everything you wish to grasp to form the foremost of this platform. Learn how to form associate email promoting arrange, style effective emails, and test them. Then discover the facility of automation and the way to live the success of your emails.


Email Design Guide


Presentation is everything, or so they say. With this previous proverb in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cowl every aspect of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is the maximum amount science because it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.


Email Design Reference

If you wish to code your own emails, you’ve got the liberty to try to therefore. But this can be a complicated ability that needs a decent little bit of technical ability. Here’s what you wish to require the cryptography leap—whether you’re simply obtaining started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve conjointly rounded up many a lot of resources you may want as you become a certifiable email professional.


Can I test my emails?


Of course you can! With A/B testing tools, like those offered by Mailchimp, you can test as many as three variations for campaigns. You can conjointly take a look at subject lines, content, from names, and send times. You can take a look at your reach too; that is what number folks get your emails.


How do I create a test campaign?

First, select the issue that defines success for you. It could be clicks, opens, or money earned. We’ll collect the results, and show you the winner. And you can automate it too. Just tell ValueOne to mechanically channel the winning campaign.

It’s really pretty easy.

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