What is the difference between transactional SMS and promotional SMS?
Promotional SMS and transactional SMS are two different types of SMS messaging that businesses can use to communicate with their customers. Here are the differences between the two:
𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗠𝗦: Promotional SMS messages are used for marketing purposes, such as promoting a sale, announcing a new product, or sharing a discount offer. These messages are sent to a large group of people at once and typically contain promotional content. Promotional SMS messages can only be sent to customers who have opted in to receive them.
𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗠𝗦:Transactional SMS messages are used to provide important information to customers, such as order confirmations, appointment reminders, or delivery notifications. These messages are triggered by a customer action or a business transaction, and are sent to an individual customer. Transactional SMS messages can be sent to all customers, including those who have not opted in to receive promotional messages.
𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗸𝗲𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗠𝗦 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗠𝗦, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴
- 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: Promotional SMS is used for marketing purposes, while transactional SMS is used to provide information to customers.
- 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Promotional SMS messages are sent to a large group of people, while transactional SMS messages are sent to individual customers.
- 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Promotional SMS messages typically contain promotional content, while transactional SMS messages contain information specific to the customer’s transaction or action.
- 𝗢𝗽𝘁-𝗶𝗻:Customers must opt in to receive promotional SMS messages, while transactional SMS messages can be sent to all customers
It’s important for businesses to understand the differences between promotional SMS and transactional SMS so they can use them effectively and comply with local regulations.
Transactional SMS vs Promotional SMS[/caption]