Transactional SMS is a messaging service that allows businesses to send automated SMS messages to their customers with important, time-sensitive information. Unlike promotional SMS messages, which are used for marketing purposes, transactional SMS is used for delivering transactional messages such as OTPs, bank alerts, appointment reminders, order confirmations, and more.
There are two main types of transactional SMS:
- Service-triggered Transactional SMS: This type of transactional SMS is triggered by a customer’s action, such as a purchase, an appointment, or a password reset request. Service-triggered transactional SMS provides customers with real-time updates and information about their transactions.
- Event-triggered Transactional SMS: This type of transactional SMS is triggered by a specific event, such as a flight delay or a change in the weather. Event-triggered transactional SMS provides customers with timely and relevant information that can help them make informed decisions.
Benefits of Transactional SMS:
- Instant Delivery: With transactional SMS, messages are delivered instantly, ensuring that the recipient receives the message in a timely manner. This is especially important when sending time-sensitive information.
- High Open Rate: Text messages have an incredibly high open rate, with up to 98% of messages being opened and read within minutes of being received. This means that businesses can be confident that their message is being seen by the intended recipient.
- Cost-Effective: Transactional SMS is a cost-effective way to deliver critical information to customers. Businesses can save money by sending SMS messages instead of making phone calls or sending physical letters.
- Increased Customer Satisfaction: Transactional SMS provides a convenient and hassle-free way for customers to receive important information. This can lead to increased customer satisfaction and loyalty.
- Improved Security: Transactional SMS can be used to deliver sensitive information such as OTPs, login credentials, and more. This helps improve security by ensuring that the information is only being delivered to the intended recipient.
Examples of Transactional SMS:
- Order Confirmation SMS: A customer receives an SMS confirming their order and providing details such as the order number, item name, and delivery date.
- OTP SMS: A customer receives an SMS with a one-time password to verify their identity while logging in or making a transaction.
- Appointment Reminder SMS: A customer receives an SMS reminder about their upcoming appointment, including the date, time, and location.
- Payment Reminder SMS: A customer receives an SMS reminding them to make a payment, including the due date and amount.
- Flight Delay SMS: A customer receives an SMS informing them of a flight delay, including the new departure time and gate number.